This year, some of the better moments of Super Bowl LI didn't happen only on the field.

Operation
Better

This year, while the world was watching Super Bowl LI, we were making it better for the ones who make that day, and every day possible. Everything was shot, edited and made ready to broadcast immediately following the final moments of Super Bowl LI.

  • From the base  To Super Bowl LI.

    See how the NFL's most deserving fans experienced Super Bowl LI with their family, via technology.

  • Better, Together...

    Fully immersive, 360-degree live streaming pods were custom built to give the soldiers an in-stadium experience. But they weren't just experiencing the game from the stands. They were surrounded by family in a Super Bowl LI box suite.

  • And plush with tech.

    To bridge the distance, we had huggable, high-tech teddy bears in the suite equipped with a 360-degree camera that fed the livestream to the soldier, and a screen that showed a livestream of the soldier to their family.

The Team

We teamed up with renowned director Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor + more) to capture this amazing story as it happened—live, during the game—to tell why these fans deserved an experience like no other.

See every
moment

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